Post by Daedalus on Apr 8, 2012 9:37:00 GMT
Dear Supporter,
IT HAS been a good first season at the club under the new ownership of Lawrence Levy and John McGowan. We hope you have enjoyed some better facilities and an improvement in playing fortunes as we work hard to return to the Conference. Above all, we hope you have noticed the new mood of optimism around Clarence Park that you have helped create.
Attendances have risen by more than 25 per cent and we have attracted more sponsorship and advertising as we seek to raise the revenue to finance these better facilities and a developing squad of players.
The club, it has to be admitted though, is still losing money on a weekly basis and wants to be honest with fans about that. There is no immediate problem, thanks to Lawrence and John's investment, but my duty as chairman of the club is to put it on a sound financial footing so that in the medium term, it does not have to rely on benefactors.
We therefore need to build on this season's new commercial activities and will be doing so with such events as an end-of-season dinner-dance on May 10th at Sopwell House, featuring Tony Adams, and a golf day in September, both of which we hope fans will support. Details will be available soon.
With the help of the Supporters' Trust, we will also be introducing soon a new lottery, the Saints Snowball, and we need as many fans as possible to join the scheme, at £10 a month per entry.
The scheme will feature monthly cash prizes, to be drawn at home games, with the bonus of bumper twice-yearly draws. The way it works is that 50 per cent of the takings go to club funds and the playing budget, 25 per cent to the monthly prize fund and 25 per cent to the twice-yearly draws.
We will be launching the Saints Snowball at the Fans Forum in the Saints Bar on Thursday April 19th and plan to make the first draw in July.
In addition, we would invite supporters to back the club commercially in other ways. If a group of fans are able to band together to sponsor a game, or can introduce us to potential commercial partners, we would be very grateful.
We realise these are difficult times financially for many people. It is why we are trying to keep down the cost of football and all that surrounds it - food, drink, programme, etc - at the Park.
If you can dig deep, however, it will help us achieve the aim of making the club self-sufficient and fund the highest standard of football possible at St Albans City. We guarantee we do not waste money but spend as much as is possible, without overpaying, on the playing budget.
Thank you for your support this season. We hope we can continue to rely on it. Please bring a friend to matches if you can, and also back the new lottery and our other commercial activities.
Ian Ridley, Chairman
IT HAS been a good first season at the club under the new ownership of Lawrence Levy and John McGowan. We hope you have enjoyed some better facilities and an improvement in playing fortunes as we work hard to return to the Conference. Above all, we hope you have noticed the new mood of optimism around Clarence Park that you have helped create.
Attendances have risen by more than 25 per cent and we have attracted more sponsorship and advertising as we seek to raise the revenue to finance these better facilities and a developing squad of players.
The club, it has to be admitted though, is still losing money on a weekly basis and wants to be honest with fans about that. There is no immediate problem, thanks to Lawrence and John's investment, but my duty as chairman of the club is to put it on a sound financial footing so that in the medium term, it does not have to rely on benefactors.
We therefore need to build on this season's new commercial activities and will be doing so with such events as an end-of-season dinner-dance on May 10th at Sopwell House, featuring Tony Adams, and a golf day in September, both of which we hope fans will support. Details will be available soon.
With the help of the Supporters' Trust, we will also be introducing soon a new lottery, the Saints Snowball, and we need as many fans as possible to join the scheme, at £10 a month per entry.
The scheme will feature monthly cash prizes, to be drawn at home games, with the bonus of bumper twice-yearly draws. The way it works is that 50 per cent of the takings go to club funds and the playing budget, 25 per cent to the monthly prize fund and 25 per cent to the twice-yearly draws.
We will be launching the Saints Snowball at the Fans Forum in the Saints Bar on Thursday April 19th and plan to make the first draw in July.
In addition, we would invite supporters to back the club commercially in other ways. If a group of fans are able to band together to sponsor a game, or can introduce us to potential commercial partners, we would be very grateful.
We realise these are difficult times financially for many people. It is why we are trying to keep down the cost of football and all that surrounds it - food, drink, programme, etc - at the Park.
If you can dig deep, however, it will help us achieve the aim of making the club self-sufficient and fund the highest standard of football possible at St Albans City. We guarantee we do not waste money but spend as much as is possible, without overpaying, on the playing budget.
Thank you for your support this season. We hope we can continue to rely on it. Please bring a friend to matches if you can, and also back the new lottery and our other commercial activities.
Ian Ridley, Chairman
